AI-powered brand intelligence

Brand intelligence that reads every post — and tells you what matters.

Listening tools count mentions. Mentalics reads every one — Judge scores the sentiment, weighs the risk, clears the noise, and sends only the alerts that matter straight to your Slack or Telegram.

No credit card15-minute demo, on your own brandReply within 24 hours
same alert · Telegram
Acme Motors›#acme-motorsToday
Mentalics.aiAPP
🔴 Service incident · Acme Motors · X
“Battery died on the highway, stranded an hour waiting for a charger. Never buying this brand again.”
@enzo_motors · 41K followers·1.2K views · 86 replies
Negative −70Rule: service incidentstheme · service
Why it fired: first-hand service failure with a public no-rebuy statement; account is above your reach threshold.
Open post ↗
delivered as soon as Judge ruledexample alert · brand anonymised
live totals · updated hourly
163.913posts read end-to-end
729.895LLM verdicts produced
35.461comments analysed for tone
16.719alerts fired to channels
Reading every post:
Twitter / X Instagram TikTok YouTube LinkedIn Facebook
Why Mentalics

Drowning in mentions. Starving for answers.

Every minute the internet says something about your brand. Old monitoring tools hand you a pile of mentions and a search box. Mentalics is the brand-intelligence layer that hands you the verdict — what's a crisis, what's an opportunity, what's just noise — and tells you the moment it matters.

It reads, it doesn't count.

An AI verdict and a signed sentiment score on every single post.

It knows your brand.

Judged against your rules and your no-go's — never a generic model.

It wakes you only when it matters.

Straight to your channel, with the post and the reason it fired.

Decision engine

Meet Judge

You describe what matters in plain language. Mentalics turns it into one consistent rule-set — a constitution — and Judge rules on everything it captures against it.

Reads video and images, not just text

It transcribes what’s actually said in a video, looks at what an image shows, and judges the content itself — not just the caption.

Reads the conversation

A reply is judged together with the post it answers — so a short “same here” is understood in context, not on its own.

Signed sentiment scoring

Every post gets a −100 to +100 score with a label and a theme tag — so trends are measured, not guessed.

Rules in plain language

“Alert me on any real fire, accident or safety claim.” We compile your words into one rule-set Judge follows every time.

Filters noise & sarcasm

Genuine brand chatter is separated from jokes, bots and spam — so your alerts stay signal.

“My insurer said the cheap coverage is for the competitor because their parts are cheaper. Buyers, take note about this brand…”
01 VerdictNegative perception
02 Sentiment−40 perception
03 BrandAcme Motors · compared with a competitor
04 Contextreply to a comparison thread
05 PlatformX · 8.4K followers
06 AlertFired → Slack · Telegram
Reason: pushes a competitor cost/quality comparison framed as buyer advice; matches rule “negative perception from a comparison”.

See Judge rule on your brand’s last 7 days.

We run Mentalics on your real mentions before the call — you see your alerts, not a slideshow.

Book a demo
Self-improving AI

AI that learns your brand and improves itself

Guardian, Influencer and Brand Memory work together; they read the signals and evolve what and how they track to your brand — and Judge makes the call.

Discovers the signals

Guardian

Give it your brand and it reads every signal around it, widening on its own — new topics, new sources, its own pace. AI does the rest.

  • Starts from your brand; widens its own coverage as it reads
  • Discovers new terms and topics, sets its own scan frequency
  • Writes the query separately for each platform
  • Carries clean signal to Judge
Discovers the influence

Influencer

Starts from the creator pool you define; then finds new accounts strongly tied to your brand and adds them to tracking — keeping your pool alive to your brand.

  • Starts from the creator pool you define
  • Discovers new accounts relevant to your brand
  • Adds the relevant ones to tracking automatically
  • Tracks their content, metrics and sentiment
Remembers the brand

Brand Memory

Accumulates your and your competitors' content, past perception and performance, building a memory that learns your brand over time. It enriches Judge's verdicts and your reports with that context.

  • Archives all your account content
  • A person’s accounts merge into one identity
  • A memory of past perception & performance
  • Feeds brand context into Judge’s verdicts
Engine · always on

Judge — the AI above them all

It reads every piece of content from Guardian, Influencer and Brand Memory; rules on it against your brand’s constitution, and produces a signed sentiment score (−100…+100) and a reason.

Reads every post end-to-endSigned sentiment, −100…+100Plain-language rules → one constitutionA reason on every verdict
Inside the panel

Every alert on record. Every answer with its sources.

What your team actually sees: the alerts that went out, where they went, and a chat that answers from your own data.

Sent alarms · Acme Motors

today · 11 alerts
14:02
Service incident · X@enzo_motors — battery failure, public no-rebuy
SlackTelegram
12:47
High-reach mention · Instagram@carsandcoffee (212K) — showroom reel
SlackTelegram
11:20
50K views reached · YouTube“Acme vs. rivals — long-term test”
Slack
09:05
Executive mention · X@finance_daily — CEO interview quote
SlackTelegram
08:31
Safety claim · TikToktranscript: “brakes felt off after the update”
SlackTelegram

Ask your data

AI chat · cites posts
What drove negative sentiment last week vs. the week before?
Negative share rose from 18% to 27%. Two drivers: a charging-failure thread on X that spread through replies[1][2], and a YouTube long-term test whose transcript criticises service wait times[3]. Product praise held steady; the drop is service-side, not product-side.
[1] @enzo_motors[2] 86 replies[3] “long-term test”
Ask anything about Acme Motors…
Send
Why Mentalics

Listening tools count. Mentalics decides.

The difference between a pile of mentions and a verdict you can act on.

Social listening toolsMentalics
What you get per post–A mention in a list, a keyword hitA verdict, a signed score, and the reason
When you hear about it–Daily digest or weekly reportAs soon as Judge rules — in Slack or Telegram, not in a weekly report
How rules work–Boolean keyword queries, generic sentiment modelYour words → one brand constitution Judge applies every time
What it reads–Caption textText, video transcript, images, comments, and the conversation around a reply
Turkish, irony, slang–Weakest spot of global toolsBuilt for local context; sarcasm and bots filtered
Asking questions–Dashboards and exportsChat that answers from your data and cites the posts
Alert delivery

What matters, in your channel

Telegram and Slack are live today — connect in minutes, no app to create, no keys to paste. Microsoft Teams is on the way.

Telegram

Connect a group or channel in three steps, send a test, and you’re live.

● Available now

Slack

Click Add to Slack, pick the channel in Slack’s own screen, and alerts land there — no app to create, no webhook to paste.

● Available now

Microsoft Teams

Push alerts into the Teams channels where your comms team operates.

Coming soon
Every channel has a Receives settingGuardianInfluencerBoth — so brand alerts and creator alerts can share one channel, or split across teams.

Your first alert in Slack, right after the demo.

Add to Slack, pick a channel, done — we provision your brand on the call.

Book a demo
How it works

Everything you need to know about your brand, in one panel

An AI verdict on every post

Clean, Risk or a named alert-type — assigned the moment a post is captured, not in a weekly report.

CleanService incidentAnalyzing…

Signed sentiment

−100 to +100, with a theme.

Plain-language rules → one constitution

Your words, compiled into a consistent rule-set Judge applies every time.

priority_1: fire / safety claims
priority_2: service incidents
global: ignore sarcasm & bots

Share of voice & trends

See where the conversation lives and how perception moves, by platform.

Twitter/X
YouTube
Instagram

Captured content, filtered before it reaches you

Posts are analysed quickly and the noise is cleared before anything reaches you. You are alerted when a rule fires, when a post about your brand crosses the view, like or comment thresholds you set, or when a high-reach account mentions you.

▲ your channel

Influencer tracking, built in

Roster the creators who shape your brand and watch their content, metrics and sentiment — same console, no second tool.

AMOY+21

Ask your data — AI chat

Chat with everything Mentalics has captured about your brand — ask what’s driving sentiment, who’s talking, and how one period compares with another. Every answer cites the posts it rests on.

Three steps, fully automated: it captures, Judge decides, it alerts your channel.

1

Capture

Point Mentalics at your brand and the creators you care about — it captures every relevant post across all six platforms.

your brandproductcompetitor
2

AI analyzes & scores

Judge reads each post against your rules, assigns a verdict, and scores sentiment with a theme tag.

Reading post…
Service incidentNeg−70
3

Alerts to your channel

When a post trips a rule, the alert lands in your channel — with the post, the score, and exactly why it fired.

▲Mentalics · Crisis: fire claim → your channel
Get started

See Mentalics live on your own brand

A short call, on your real mentions — not a generic deck.

What you’ll see in the demo

1
Your brand’s last 7 days, judgedWe run Mentalics on your real mentions before the call. You see which posts would have alerted you — and which wouldn’t.
2
Judge’s reasoning, post by postOpen any verdict: the rule it matched, the score, the transcript or image it read.
3
A live alert in your own SlackAdd to Slack takes a minute. Your first test alert lands during the call.

Enterprise, usage-based pricing — no fixed plan. Guardian, Influencer, Brand Memory and Judge included; six platforms; video, image and comment analysis; SLA and a dedicated success manager.

Book a demo

Our team defines your scope — brands, topics, accounts, platforms — with you, and provisions your account.

Reply within 24 hoursNo credit cardYour data stays yours
FAQ

Questions, answered

How fast do alerts arrive?
Posts are captured, judged and delivered continuously, not in a daily or weekly batch. Crisis-type rules are prioritized in the queue, and noise is cleared before it reaches your channel.
How does Judge decide what to alert on?
You write alert rules in plain language. Mentalics compiles them into a single consistent rule-set — your “constitution” — that Judge applies to every post, and it shows you exactly why each alert fired. You can also set view, like or comment thresholds, so a post about your brand alerts you when it starts to spread.
Which platforms do you track?
X (Twitter), Instagram, TikTok, YouTube, LinkedIn and Facebook — all from one console, judged by one Judge.
Do you analyze video, images and comments too?
Yes. Judge transcribes videos, looks at what images show, and reads the content itself, not the caption; it also analyzes the sentiment of the comments under a post.
Which channels can I send alerts to?
Telegram and Slack are available today. Telegram: connect a group or channel in three steps. Slack: click Add to Slack and pick a channel — nothing to create or paste. Microsoft Teams is coming next. Each channel has a Receives setting so you can split brand and creator alerts across teams, and a brand can connect several channels at once.
How does pricing work?
Mentalics runs on an enterprise, usage-based model — no fixed plan. We set it together based on your scope (brands, platforms, volume); to start, we set up a short demo.
How good is it in Turkish and local context?
It’s built for Turkish and local context — irony, slang, local platform usage — exactly where global tools are weakest.
What do Guardian, Influencer and Brand Memory do?
Guardian reads what's being said about your brand across platforms; Influencer follows specific creator accounts; Brand Memory accumulates your own content. All three share one console, one Judge, and one channel-delivery system.
Book a demo